Blue Bumble Buzz

sweet blog posts brought to you by blue bumble creative

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Jennifer Richardson

How to be a successful morning person

How to be a successful morning person (yes you).

Bee Positive: Advice from the Hive

Let’s face it; the summer is a time where we get a little loose with our schedules. With all of that extra daylight, we tend to stay up a little later, which usually means we’re waking up a little later too. Sadly, the summer has come and gone, so now it’s time to get back on track. Conquering a morning routine is a great place to start!

Not a morning person? Relax. We don’t just do print and design. We’ve also designed some tips to help you beat the snooze button! Just adhere to these words of wisdom from the Hive, and you should be able to beat those morning blues.

Create some morning motivation.
Tell yourself at night, that tomorrow morning will be different! Set some easy morning goals for yourself. Think about what you want most in life, whether it’s a new home, to lose a few pounds or a luxury vacation and put a picture of that next to your bed. Seeing your motivation for getting up, will motivate you not to hit snooze!

You’re a human. Humans are not nocturnal.
Who doesn’t love to stay up and binge watch Orange is the New Black on Netflix? Unfortunately, staying up into the wee morning hours will not help. Try going to bed an hour earlier. That extra time could make all the difference in the morning.

Unplug from the distractions of the world.
Great, you did it—you’re in bed an hour earlier. Now comes the tricky part: put down your phone, tablet or laptop and turn off the TV. You probably spend most the day in front of the screen. By restricting your screen time before bed, you allow your brain some time to relax, and that should help you fall asleep faster.

Come up with a realistic rise and shine time—and stick to it.
Pick a time to set one alarm (not 6) and try your hardest to avoid that wonderful snooze button. Believe it or not, studies show (https://youtu.be/P6zcSFA7ymo) that hitting the snooze button makes you groggier because it interrupts the body’s sleep cycle (REM). When setting your alarm, choose a pleasant, soothing sound. A successful daily routine will start with waking up at the same time each day, so make this a habit for yourself.

You’re already awake for the day, and that’s okay.
We have all woken up a few minutes before our alarm goes off. Most of us use those extra minutes to catch a few more z’s. Instead of going back to sleep, use this time to plan your day or clear your mind before jumping out of bed.

Feed your face (we saved the best for last).
Once you’ve woken up, make a good breakfast. After waking up, your metabolism and blood sugar are at the lowest level of the day. A sensible breakfast can give you that jolt of energy you are looking for. When planning your plate think protein, fruits, veggie and a whole grain.

These slight changes, while not drastic, will be difficult at first. Keep your eye on the prize and remember that they will improve your routine and be well worth it in the end!

30 Ideas in 30 Minutes: Business Expo and Showcase Edition

Worker Bees from Blue Bumble joined forces with members of the Greater Lowell Chamber of Commerce to come up with 30 Ideas in 30 Minutes: Business Expo and Showcase Edition!

Together, they came up with some tips to make your booth be the BUZZ of the Expo!

  1. Spread the word about the event to clients and friends in person. Leverage all your marketing channels: email, website, social media, phone, etc
  2. If you can secure a list of attendees or if you’re a B2B, vendors, reach out to the people attending before the event
  3. First Impressions are everything – present your cohesive brand. Use bright colors and lighting to stand out
  4. Create visually engaging displays that will catch attention of prospective leads
  5. Think of an easy way to keep people in your booth longer such as setting up a charging station where people can plug in their phone for a few minutes while they are talking with you!
  6. Choose the Right Location – think corners, end of aisle and by the tasting rooms
  7. Give show attendees a gift to remember you.  High-end merchandise includes items such as USB drives, portable battery chargers, Bluetooth speakers, phone cases, screen cleaners, headphones, activity trackers. Choose something that is relevant to your brand. Lesser expensive items include reusable bags, T-shirts, baseball caps, sunglasses, mugs, cups, water bottles, stress balls. Tip: Don’t blast clothing and wearable accessories with huge logos. People will keep and wear fashionable items with a discrete logo.
  8. Think about holding a raffle, giving away a prize that appeals to a broad audience
  9. Staff your booth with your best team members. Choose those with outgoing personalities who will enjoy speaking with new people
  10. Bring enough staff to allow for frequent breaks. It is important to have employees fresh and energetic throughout the event
  11. If you have enough staff, think about assigning 1-2 hour shifts, keeping the staff fresh will help with keeping conversations engaging
  12. Step out of the booth and engage people in the aisle
  13. Remember this is your chance to let your customers put a face with your brand and to start building trust. Be genuine and helpful in your conversations. Ditch the cheesy sales pitch
  14. Start a conversation with an open-ended question. Try: “What brings you to the show?” or “How is the expo going for you so far?”
  15. Follow any hashtags for the event on social media to do some pre-show networking
  16. Schedule your Social Media for the day of the event, keeping you off the phone & open for engaging. Keeping your presence well-advertised
  17. After you receive a business card, jot down a note on it to jog memory when the expo is over
  18. When you meet people you wish to talk with further, plan to have lunch or coffee. Set a date, if you can without being too pushy
  19. Make it about networking, not selling. You want to hear about what they do more than what you do.
  20. Promote your presence at the show ahead of time – think direct mail, invitations, inserts in your billings to customers, or email campaign
  21. Be sure to have enough of your collateral material – reorder business cards, brochures, etc. before the event, so you don’t run out
  22. Network with your fellow vendors! They could be a potential customer
  23. Welcome them In: Don’t use tables as barricades. Increase your traffic by placing tables off to the side. Have an open entry into your booth
  24. Think vertically, Banners and hanging displays can be a great way to take your logo to new heights. A hanging display will help bring your booth design up a notch, allowing attendees to see your branding from across the floor
  25. Don’t ignore your current customers, sure you already work with the, but you could learn a thing or two about ways to improve or introduce them to a new product or service!
  26. Follow Up! Follow-up after the show is the best way to guarantee success. This is where many exhibitors drop the ball. Make use of the names you have gathered; send thank you notes, send out your informational brochures, follow-up on your sales leads, and fulfill your promises to send information immediately.
  27. Be interactive – bring up spin to win wheels or games (guess the jellybeans or cornhole) as way to add interaction to your booth
  28. Promote an incentive to visit your booth, like putting a card in the gift bags or handing out as people come into the expo to visit your booth and “trade up” or “trade in” for a higher end item. Think trade the charging cord for a power bank
  29. Think of their booth as a mini retail store. Say hi to everyone who walks by – use the foot traffic to pass out things like flyers or stickers
  30. HAVE FUN!

Bonus! What to AVOID

  • Don’t talk, text or tweet on your phone. People won’t want to bother you if you look busy. If you have an emergency that requires you to be on the phone, step out of view
  • Don’t sit or stand with your back to the aisle. People will hesitate to bother you if look unapproachable. Stand facing the aisle so you can smile and greet people as they pass by
  • Don’t eat in your booth. It is messy and distracting. Save snacks for your breaks
  • Don’t ignore potential customers while catching up on office gossip with other coworkers in the booth
  • Don’t leave someone standing without engaging them. If you are already engaging with another guest, find a way to invite the new person into the conversation. “Example: Say Hi, and introduce yourself and the person you’ve been speaking with as (name) from (XYZ company). Ask the new person where they’re from…”

 

 

13 Deadly Design Sins

13 Deadly Sins Graphic Designers Should Avoid

Whether you are just starting your career, you’re a seasoned veteran or you are on the hunt for the right graphic designer for your company – here are few things to keep in mind.

Comic Sans is obsolete

This front from the early 2000s is a big no-no for any self-respecting graphic designer. Avoid this at all costs – it’s not worth it.

Not naming files correctly

Most graphic designers have a naming convention, read up on them – come up with your own. Stay organized and no “asdfghj” file names, please and thank you!

Using Photoshop filters to disguise crappy images

We know Photoshop has a few tricks up it sleeves to help hide the pixelated picture you’re using. Do yourself (and everyone) a favor and just find or request an image with higher resolution.

Create a logo that works

Make sure that the logo you created is a vector application, this way it can work on a printed brochure or an electronic billboard.

Relying on spell check

Your computer is smart, but it’s not a real person. If you use the tools at your disposal without thinking (and reading) you could find yourself in a bind.

Not proof reading.

Red it. Read it again 😉

Don’t Flatten your Photoshop file

You may never know when you need to go back and “make the logo bigger.”

Relying too much on design trends

Your work will date quickly. Design trends can be fun to play with, and you may think it’s important to jump on trends as they come, but remember that your design may have to last longer than that trend will be around.

Too much text on one line

Find a way to cut down or reformat text so it doesn’t become a long sentence that just does not fit with the design.

Improperly kerning

If your kerning, 9the spacing between letters0, is not consistent, your text can be completely misread.

Cropping excessively

If you must crop, do it sparingly and make sure to not change the composition of the image. And if at all possible, leave the image alone.

Looking on stock websites for logos

Your client is coming to you for originality – stock images are a huge no-no. Not to mention the possible copyright issues down the line. Stay far, far away.

Overdoing shadows and embossing

Amateur & tacky – steer clear.

 

These are just a few of “don’t touch with a 10-foot pole” rules, but some others include:  don’t work without having coffee first, don’t steal (or borrow) someone else’s artwork, and don’t be lazy! Get designing and have some fun!