Ok, so your website is up and running. Maybe it’s new and maybe it’s been chugging along acting like a well oiled member of your team for years. But is it ready for 2015 and beyond? The real question – is your website responsive?
No! A mobile website, friendly or responsive (put that thought on hold) is a MUST HAVE for your business. Was that clear enough? MUST HAVE! That’s better.
Please pause for this brief history lesson.
- 1939 – Hewlett-Packard is Founded
- 1974 – First Personal Computer is designed with built-in mouse
- 1984 – The first cell phone was sold to a consumer
- 1991 – World Wide Web (www.) opens to the public
- 1993 – First Web Search Engine is released
- 1999 – First full internet service on mobile phones was introduced
Flash forward to today…
In 2009, 1.4 billion users searched the Internet via desktop computer compares to 800 million searching via their mobile devices. In 2015, 1.6 billion users will search the Internet via desktop computer verse 1.9 billion who will search on a mobile device. This year more people are searching the web on a smartphone or tablet then on a desktop computer.
Welcome back. Hope you enjoyed your history field trip. That web search stat hit hard, right? Basically if your website isn’t mobile friendly or responsive you are asking your customers to go to the competition. I mean, who is playing around with a website that won’t load or can’t be read on the device you are using at that precise moment, am I right or what?
Before we continue a few definitions.
Responsive Website – this type of website adjusts or “responds” to the format it is being viewed on by adjusting the layout and keeping all the same information. When you open a website it looks like it was designed for the device you are using. Translation – your website will look awesome on any device – from a desktop, to a tablet or smartphone.
Test it – Re-size this browser window and watch it transform. The layout changes around depending on the browser size. Pretty cool, huh?
Mobile Friendly – this type of website can be viewed on mobile devices and it might get you business. Basically your website would be designed with two sizing options – one for desktop/tablet view and one for viewing on your phone. The transition isn’t as smooth as a Responsive Website, and filling out forms and seeing pictures may or may not work but they know you are online.
Test it – Open your website on your cell or tablet. Does it come up and is kind of functional but not quite as good as on your desktop? Then it’s probably in this category.
Mobile Ready – this is old school. Remember when TV’s were “HD Ready” but needed extras to be able to actually see HD TV channels? This is the same thing. Definitely not worth the money. Not even worth talking about. Delete. Ignore. Move on.
With over 80% of your potential client base viewing your website in the supermarket check out line, while on the train or while avoiding work, it’s more important than ever to ensure that your site always looks its best, no matter where it’s viewed. A Responsive Website or, at best a Mobile Friendly one, helps your business grow.
Why have Responsive Website or Mobile Friendly Design?
Your prospects demand it. Currently 46% of mobile users report having difficulty interacting with webpages – that’s likely a big chunk of the people you’re trying to reach. A bad viewing experience = next website please. So, make the viewing experience as user friendly as possible – this means making it easy to navigate with minimal panning and scrolling, with no need to zoom in on small devices.
Your website performs better. Since your prospects will be able to find exactly what they’re after on your site fast and without hassles, they’ll be able to make a snappier buying decision, and less likely to bail on a full shopping cart.
And the most important reason . . .
Google loves Responsive & Mobile Friendly websites. Since so many people are using their mobile devices for searching on the go, Google recently rolled changed up the search world. Now Google ranks websites based on how mobile-friendly they are. The higher the rank the higher that website appears in their search engine results. In other words, the more responsive your site, the easier you will be found.
Determine the state of your website. Where does your website fall in the list of types or is it not even on the list? Your IT or Marketing person can help. If not, call an expert (insert shameless plug here).
Make an investment in the web future of your business. It is worth it. Seriously, we aren’t talking about college tuition here. We aren’t even talking about a Ford Fiesta. The investment to make your website responsive is more along the lines of a plane ticket or one month’s rent/mortgage payment.
Now the question is – what are you going to do?