Blue Bumble Buzz

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Changing the Work World 2015

Recognizing employees is one of the most overlooked aspects of running a successful business. Without effective employee recognition, people will feel unappreciated.

The number one reason why most Americans leave their jobs is because they do not feel appreciated. We’re not sure about you, but the last thing we want is to have high employee turnover because of poor employee recognition.

Studies have also found that companies with high employee engagement levels were up to 10 times more likely to see an increase in sales and profit than those with lower engagement.

Here are some staggering statistics about the importance of employee recognition:

 

Reality of Web Design

Ok, so your website is up and running. Maybe it’s new and maybe it’s been chugging along acting like a well oiled member of your team for years. But is it ready for 2015 and beyond? The real question – is your website responsive?

No! A mobile website, friendly or responsive (put that thought on hold) is a MUST HAVE for your business. Was that clear enough? MUST HAVE! That’s better.

Please pause for this brief history lesson.

  • 1939 – Hewlett-Packard is Founded
  • 1974 – First Personal Computer is designed with built-in mouse
  • 1984 – The first cell phone was sold to a consumer
  • 1991 – World Wide Web (www.) opens to the public
  • 1993 – First Web Search Engine is released
  • 1999 – First full internet service on mobile phones was introduced

Flash forward to today…

In 2009, 1.4 billion users searched the Internet via desktop computer compares to 800 million searching via their mobile devices. In 2015, 1.6 billion users will search the Internet via desktop computer verse 1.9 billion who will search on a mobile device. This year more people are searching the web on a smartphone or tablet then on a desktop computer.

Welcome back. Hope you enjoyed your history field trip. That web search stat hit hard, right? Basically if your website isn’t mobile friendly or responsive you are asking your customers to go to the competition. I mean, who is playing around with a website that won’t load or can’t be read on the device you are using at that precise moment, am I right or what?

Before we continue a few definitions.

Responsive Website – this type of website adjusts or “responds” to the format it is being viewed on by adjusting the layout and keeping all the same information. When you open a website it looks like it was designed for the device you are using. Translation – your website will look awesome on any device – from a desktop, to a tablet or smartphone.

Test it – Re-size this browser window and watch it transform. The layout changes around depending on the browser size. Pretty cool, huh?

Mobile Friendly – this type of website can be viewed on mobile devices and it might get you business. Basically your website would be designed with two sizing options – one for desktop/tablet view and one for viewing on your phone. The transition isn’t as smooth as a Responsive Website, and filling out forms and seeing pictures may or may not work but they know you are online.

Test it – Open your website on your cell or tablet. Does it come up and is kind of functional but not quite as good as on your desktop? Then it’s probably in this category.

Mobile Ready – this is old school. Remember when TV’s were “HD Ready” but needed extras to be able to actually see HD TV channels? This is the same thing. Definitely not worth the money. Not even worth talking about. Delete. Ignore. Move on.

Definitions done.

With over 80% of your potential client base viewing your website in the supermarket check out line, while on the train or while avoiding work, it’s more important than ever to ensure that your site always looks its best, no matter where it’s viewed. A Responsive Website or, at best a Mobile Friendly one, helps your business grow.

Why have Responsive Website or Mobile Friendly Design?

Your prospects demand it. Currently 46% of mobile users report having difficulty interacting with webpages – that’s likely a big chunk of the people you’re trying to reach. A bad viewing experience = next website please. So, make the viewing experience as user friendly as possible – this means making it easy to navigate with minimal panning and scrolling, with no need to zoom in on small devices.

Your website performs better. Since your prospects will be able to find exactly what they’re after on your site fast and without hassles, they’ll be able to make a snappier buying decision, and less likely to bail on a full shopping cart.

And the most important reason . . .

Google loves Responsive & Mobile Friendly websites. Since so many people are using their mobile devices for searching on the go, Google recently rolled changed up the search world. Now Google ranks websites based on how mobile-friendly they are. The higher the rank the higher that website appears in their search engine results. In other words, the more responsive your site, the easier you will be found.

What Next?

Determine the state of your website. Where does your website fall in the list of types or is it not even on the list? Your IT or Marketing person can help. If not, call an expert (insert shameless plug here).

Make an investment in the web future of your business. It is worth it. Seriously, we aren’t talking about college tuition here. We aren’t even talking about a Ford Fiesta. The investment to make your website responsive is more along the lines of a plane ticket or one month’s rent/mortgage payment.

Now the question is – what are you going to do?

Think Spring: Time to Refresh Your Look

Spring is in the air. Birds are chirping. Kids are playing. Best of all those pesky winter blues have finally begun to melt away! While no one expected that jerk Jack Frost to hit us quite this hard in the Northeast (this summer better be worth it), the season doesn’t have to take a lasting toll on your bottom line.

As the weather begins to turn, it’s the perfect time to start thinking about refreshing the look of your business. Whether you opt to get a brand new vehicle wrap, fresh signage, update sales collateral and brochures, or do a totally revamped logo and brand design, there are some big reasons why making it happen this season could really make an impact.

Climb over the competition. The early bird gets the worm. The sooner you get start and the greater your chances of vanishing away your competition. The key is finding avenues your competitors isn’t touching or new ways to tackle an old problem. If the competition is predominantly marketing in the digital world, try to reach prospects in the physical one with an eye-catching wrap on your company vehicle.

Find your people. There’s no point in selling yourself if you aren’t talking to an audience that cares. That would be like ACDC performing at the Country Music Awards… it just doesn’t work. Revamping your image in the right way means you’re able to appeal to a brand new demographic and a whole new audience. Consider updating your digital branding to appeal to a younger audience – this could mean new colors, a fresh logo, or even new email signatures.

Drive big momentum. All of the seemingly little marketing initiatives in your back pocket combine together to stimulate growth for your business. Be sure that you’ve got your phone number or call to action listed clearly on your brochures. A link to your website or a landing page prominently placed in emails and digital campaigns can drive traffic like mad. When it is easy for your prospects to find you and take action, it is easy for them to say yes to you often.

Keep up with the Joneses. If you’re still handing out the same sales kits that you did when your business first opened its doors, it’s time for a makeover. No one wants to do business with a company that looks like they just stepped out of an episode of the Brady Bunch. The same goes for your signage. Simple as that.

Innovate. No one has ever gotten rich the same things as everyone else. Put a creative spin on your marketing materials and use your brand assets to stand out from the crowd. Beat your own drum and success will come.

How are you Keeping up with the Joneses? Be sure to share your own tips and tricks in the comments section below.