Whether or not you’ve ever worked with a commercial printer before, there’s one question you need to ask a printer every time you ask for a printing quote:
“Is this the best way to produce this job?”
We’d all like to believe that the way we have specified a job to print is the best way to get it done. Maybe it is; maybe it isn’t.
There’s no harm in letting your printers know you’re open to their ideas – even if you don’t like what they come back with or you decide to stick with your original plan.
It’s silly not to ask for their ideas.
Just a few things you might find out when you ask for a printer’s input:
There’s a more efficient size and/or format.
- There’s a better paper option that won’t cause any problems on press.
- The way you’ve designed your direct mail piece will increase your postage needlessly.
- The way you’ve designed your direct mail piece can’t be mailed by the USPS!
- There’s a substrate that’s better suited for your outdoor signage.
- The stock you’ve spec’d isn’t thick enough for what the piece is intended to do.
- There are new types of banner stands that will give you a more professional product.
- A slightly different size will save you money.
And so on and so forth.
Long story shot . . . always ask a printer to share ideas for improving your job.
© 2015 Margie Dana.